Dr. Hisham Mohamed Hashem Surgical Center Project
The launch of the Dr. Hisham Muhammad Hashem
Center was for the first time on social media and on Google search engines on
our hands. The success of that launch represented a great challenge, because
relying on funded Facebook ads, Instagram ads and Google search engines was a
new marketing solution in the geographical location for the center.
Dr. Hisham Muhammad Hashem Center is a
multi-service surgical center. Thanks to God, we were able to build an
integrated marketing strategy to spread awareness of the medical activity that
the center provides.
The marketing strategy of the Dr. Hisham
Muhammad Hashem Center consisted of a relatively large founding campaign that
included the process of designing the commercial identity of the center, as
well as a mixture of advertising content prepared in the form of video and
images for the center, in addition to a campaign of funded Facebook ads,
Instagram ads and a Google business account.
Thanks to God, the founding campaign was very
well received by everyone due to the wide popularity it achieved, which
contributed to its impressive success, and despite the fact that the budget
offered on funded Facebook ads and Instagram ads was completely limited, no,
Fadlallah was great in the first place and then our extensive experience in
digital marketing Paid Facebook ads, Instagram ads, and search engine
optimization were bigger than this challenge.
We completed the marketing strategy of the Dr.
Hisham Mohamed Hashem Center in Belqas with a set of ad follow-up campaigns
that consisted of funded Facebook ads and Instagram ads, in addition to
seasonal follow-up campaigns that were also based on Facebook ads and Instagram
ads.
At the end of 2021, we decided to take an
experiment that we had not done before, which is to create a promotional
campaign represented in distributing some gifts to the neighboring medical
centers that supply surgical cases in the center, and this was a genius step
that helped to maximize the center’s profit.
Below we will show you a set of funded
Facebook ads designs, Instagram ads,
and gift campaign designs:
First, the gifts campaign designs:
Second, the designs of funded Facebook ads
and Instagram ads:
You can watch the entire project on Behance
here
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